For four decades, David Freshwater and his talented team at The Freshwater Group have been challenging the status quo in senior living. Through his passion and commitment, he has led the field in creating extraordinary and innovative communities where residents and associates thrive. As we move into the new realities of senior living, the commitment that all people deserve an engaged life of fulfillment remains his true north.
There are many challenges in designing senior living communities that not only look inviting but enhance the vitality of those who live in them. Our development team has the experience and creative talent to drive our architects, interior designers and other design consultants to create communities in which careful attention is paid to every facet that will affect the experience of living in a community, ultimately creating a place that promotes a healthy lifestyle. Of first importance in senior living communities is that community members experience their community as existing without walls, that they feel integrated into the larger surrounding community of which they are part.
David Freshwater
Senior Living is in the midst of a sea change. Freshwater and his peers have the unprecedented opportunity to discover and create new health and wellness modalities that offer an aging population a broader and longer healthspan. Not only is the cohort entering their 70s and beyond more inclined to demand choice in their lifestyle options, they also do not adhere to the notion that aging is defined by decline. They view it rather as a mindful journey towards new possibilities for thriving. They are aware of the transformative transitions in science over the last 40 years; from their own healthcare history, they realize the power of precise therapeutic innovations and interventions; and, knowing that they are in charge of their own well-being, they are looking for worthy guides and partners along the way.
